OUR STORY

SOL BAECA

SANDRA REIMAN, FOUNDER AND PRESIDENT

Sandra is the Founder and President of Sandra Cadavid (her maiden name). Sandra is a native of Cali, Colombia, where she lived until the age of seven prior to moving to the United States (Lancaster, PA) with her single mother and older brother.  Sandra’s interest in fashion began as a child, and she has been designing concepts for luxury products for more than fifteen years.  Upon finishing her degree in International Business/Spanish in 2001 at Immaculata University, Sandra accepted a position with PNC Bank, working in the banking industry for nine years.  In 2011, Sandra enrolled in the University of Katz one-year MBA program with the goal of launching her own luxury handbag and accessories company.  In addition to serving as President, Sandra is the lead designer for the Sandra Cadavid brand.

YU-LING CHENG, CHIEF EXECUTIVE OFFICER

A native of Taiwan, Yu-Ling Cheng is an entrepreneur and marketing strategist.  Her experience comes from more than a decade in management, primarily in consumer marketing for the cultural arts.  She has also provided marketing and PR consulting for a variety of industries, including technology, education and civic leadership.  In addition, Yu-Ling has taught as an adjunct marketing professor in the Heinz School of Policy at Carnegie Mellon University. Yu-Ling has earned degrees from the Wharton Business School, New England Conservatory and University of Washington.