SANDRA REIMAN, FOUNDER AND PRESIDENT
Sandra is the Founder, President and lead designer of Sandra Cadavid (her maiden name). Sandra is a native of Cali, Colombia, where she lived until the age of seven prior to moving to the United States (Lancaster, PA) with her single mother and older brother. Sandra’s interest in fashion began as a child, and she has been designing concepts for luxury products for more than fifteen years. Sandra received her BA in International Business and Spanish from Immaculata University, and her MBA from the University of Pittsburgh, Katz School of Business.
YU-LING CHENG, CHIEF EXECUTIVE OFFICER
A native of Taiwan, Yu-Ling Cheng is an entrepreneur and marketing strategist. Her experience comes from more than a decade in management, primarily in consumer marketing for the cultural arts. She has also provided marketing and PR consulting for a variety of industries, including technology, education and civic leadership. In addition, Yu-Ling has taught as an adjunct marketing professor in the Heinz School of Policy at Carnegie Mellon University. Yu-Ling has earned degrees from the Wharton Business School, New England Conservatory and University of Washington.
Established in 2011, Sandra Cadavid is a premier luxury handbag and jewelry company. With accolades from celebrities and media outlets, Sandra Cadavid produces high quality goods using only the best materials locally sourced in Sandra’s home country, Colombia. In addition to the team of highly sought after artisans, Sandra Cadavid actively hires women who have faced tragic, senseless violence in Colombia and are in need of work to support their family. We also regularly partner with other non-profits to help further causes we believe in.